Do you love wine? Do your friends think you're an expert? Do you know how to type? Answer yes to all three of these questions and you can start your own wine blog!! It's easy, and just think of all the free wine you'll be receiving from the ignoramuses in the wine marketing departments of large wineries! Jump on this bandwagon now. The HoseMaster of Wine will show you how.
First of all, remember that we live in a democracy. Wine lovers in Iran have no voice. The government controls the Internet and a guy like Gary Vaynerchuk would be in prison--yet another reason to admire their leaders. But democracy welcomes voices. Wine needs more voices. OK, sometimes more voices just make for more noise. But wine needs more wine blogs like a classroom needs the sound of fingernails on a chalkboard. With each new wine blog I discover I feel that pleasurable little tightening of my sphincter. I use it to remove Stelvins. I'm addicted to crack.
Setting up a blog couldn't be easier. Any moron can do it. Most have. The hardest part is coming up with a name that sets you apart from all the other wine blogs. But don't let that slow you down. If all else fails, act cool and use your own name as the name of your wine blog. That has worked admirably for Steve Heimoff, Jancis Robinson and Alice InVinoPecunia. If you have a name that seems unsuited for this, perhaps you can use a nickname. Maybe one tied to your actual occupation. This has worked for Dr. Vino, myself, and Winewhore (speaking of sphincters). Once you've found a name for your blog, the rest is relatively simple. There are just a few things you'll need.
Make sure your blog has a list of other wine blogs. They don't have to be blogs you actually read, they don't even have to be blogs that even exist any longer, but if you don't have a Recommended Blog List no one will put you on their Recommended Blog List and you'll forever remain a nobody. Your typing will go for naught. Send messages to blogs that are widely read that say, "Great post, Tish, as always. I've added you to my blog list and hope you'll do the same for my new blog WineRetard.wordpress.com." It doesn't matter if the blog's author is named Tish or not, this will work. Every blogger basically answers to Tish. At least he thinks so.
A scene from the 2008 Wine Blogger's Conference
Don't worry too much about the "About Me" feature for your wine blog. Just cut and paste this example, it's one most wine bloggers sport in one form or another.
Now it's time to start typing your blog entries. Can't think of anything to write about? Join the club! No, actually, it couldn't be easier. First of all, remember that it's not about the quality of your entries, it's about the quantity. Try to post every day. Don't waste time on grammar, accuracy or originality--that's not what wine blogs are for. Write about the wine you had the night before. Remember to give it a number. Either on the famed 100 Point Scale (100 being a perfect wine, something you should award only to wines no one else can acquire to actually taste and compare), or use a different scale, like the 1 to 10 scale that Yawner Yarrow uses for Vinography. Oooooh, I hope I live long enough to taste a 9.5 wine!
Now you are on your way to fame and free wine on the Internet! Wasn't that easy? Have someone show you how to add a Traffic Counter to your blog site so that you can watch as your audience grows from three to seven in just eight months! For advanced bloggers, don't forget to kiss Tom Wark's ass over at Fermentation. He'll say nice things about any blogger. Then sit at home and listen for the distinctive sound of the UPS truck as Big Brown delivers samples of the countless mediocre wines now being dumped at the doorsteps of sycophantic wine bloggers just like you! Enjoy!