“For something to be funny, the audience has to be in a position to sense the truth of it. It has to be primed. Satire can crystallize what’s already in the air, but it can’t really put it there.”--Garry Trudeau
Monday, May 3, 2010
What am I looking for in wine?
I'm looking for the Gertrude Steins, the k.d. langs, the Dizzy Deans. Wines that have a nasty screwball. Which I can relate to. I want my wines natural. Think pubic hair. Think armpits. Makeup is OK, only a little, but no animals tortured. Unless they're my critics who don't get it. I write only for me, about wines for me. But I'm driving a bandwagon. Under the influence, but a bandwagon nonetheless, and I want everyone to be on it. Except Parker. He'd have to sit on the left side and everyone else would have to sit on the right. Balance. Like wines. I seek balance. Think tightrope walker. No balance, they're dead. Naturally. So I'm a wine cop. With no authority. Except my own. I'll write you a nasty ticket if you make wines that aren't natural. I'll throw the book at you. My book. I wrote a book. You have it. It changed you. It changed everyone. I'm a wine messiah. Follow me. I know people. I'll mention all of them. Most are famous. Others should be. Who cares? I'm famous, I'm a wine cop, I'm a messiah. I'm so lonely.
I was asked to speak at a seminar. I'm the leading authority on Natural Wines. No. Make that I'm the Only Authority on Natural Wines. I'm asked to speak often. I changed the world. Like Gandhi. Like Martin Luther King. Like the Exxon Valdez. The only disasters I like are natural too. Earthquakes. Tsunami. Gamay.
I don't like giving speeches. I like giving commandments. Thou shalt not sulfur. I remember Jesus said, "Sulfur little children..." That was wrong too. Where was I?
In a room, issuing commandments, signing books. Michel Bettane was there, he's a wine critic also. He's French. I like the French, they're so natural. He had nose hair like a wire brush. I wrapped my fingers in it. He asked me to sign my book for him. My book. You have it, I know, it changed everything. I was happy to sign Bettane's book but the pen was filled with synthetic ink. Not ink from an octopus or a squid or pasta. I could not sully the book. I pricked my finger and signed in blood. It felt good. Natural. I thought of Carole King. Maybe it was Bettane's nose hair that reminded me of her hair. Jewish hair. Natural hair. "You Make Me Feel Like a Natural Woman!"
I probably shouldn't have sung it out loud.
I signed the book, With Love, Alice. Bettane smiled. I'm so lonely.
Others were there too. Mostly famous people to hear me. Maybe not famous to you. Not yet. But famous to me, and I assign fame only for myself. To myself. I'm a fame cop. Always copping the famous. Many great winemakers were there. Did I mention this speech was in France? I love France. I surrender to the French. No one's ever done that before. Usually the other way around.
I hope that doesn't offend my French friends. But I speak the truth. Someone has to. The wine world is filled with liars and cheats, and, well, then your wine is filled with lies and cheats. Is that what you want in your stool? Shit, I said stool.
Yet another lie. Another commandment. Thou shalt only use wild yeast. I almost typed wild Yeats. He was a poet. And a good one. He was at my speech. But he's dead. Ironic. He often wrote of the dead. I signed a book for him too. "To Bill" I wrote "you were far too cultured for my taste."
No wine can be natural if it wasn't fermented by wild yeast. Though yeast all over the world has been infiltrated by cultured strains and there is no more wild yeast. I don't care. I have my standards, my commandments. Pick out the cultured strains like they pick out illegal aliens in Arizona. It can be done. I can tell when I taste. I know when a wine was done with cultured yeast. It speaks to me. In an English accent. I hate the English. The accent is fake, like my writing style. The wines taste fake. You just know. You do. Ask anybody who agrees with me.
Francois Ghitaine was there at my speech from Domaine Hornswaggle. His wines are natural. When I visited Francois he proudly showed me his cement vats for fermenting. Cement vats are making a comeback. Why? They are better for the wine. There is concrete evidence. Get it? Concrete evidence! Funnier in French. Francois even goes so far as to ferment the wine in the vats before the cement has even set. The flavors of the ground, the rocks, are in his wines. His Petit Manseng is wet cement in a glass. It's perfect. I took a finger and wrote my name in it. "Alice" I'm so lonely.
I was last at Hornswaggle when only Francois' wife was there, Brigitte. She cooked for me while I spoke to her in short sentences. Very short. I asked her about their biodynamic lifestyle. She was blunt. Francois is a pig. She told him to bury his damned man horns in the vineyard stuffed with the manure he'd brought into their lives. I spoke more short sentences to her. She cooked. Eggs, from a virgin chicken. Over easy. Just how I wanted them. And her. She left weeping. The eggs were runny, like her nose. But the wines are brilliant. I'm brilliant.
After 19 years as a Sommelier in Los Angeles, twice named Sommelier of the Year by the Southern California Restaurant Writers' Association, I moved to Sonoma County to explore the other aspects of the wine business. I've spent, OK wasted, 35 years learning about and teaching about and swallowing wine. I am also a judge at the Sonoma Harvest Fair, San Francisco Chronicle Wine Competition and the San Francisco International Wine Competition--so I can spit like a rabid llama. I know more about wine than David Sedaris and I'm funnier than James Laube. Stay tuned for an informed but jaded view of everything wine and everything else.
What the Critics Are Saying About HoseMaster of Wine
"If you want a great hoot and howl moment or two...go read the HoseMaster's year-end reflections...that guy is without a doubt the funniest SOB in the blog-world...and thank him for having the brains and balls to target his laser of laughter on anybody...HoseMaster for President...HoseMaster for Blogger of the Year...although he would be the first to say the bar is so damn low for that award, he should win it every year..." --Robert Parker
"...With sometimes crude analogies and occasional droppings of f-bombs, Washam cleverly uses satire to expose the underbelly of the wine business. It's often hilarious stuff as long as you're not the one being lampooned. Washam takes no prisoners in skewering all that is silly, stupid, frustrating and pretentious about wine, and his favorite targets are other bloggers and writers. No one is immune."
--Linda Murphy in "Vineyard and Winery Management"
"No one is immune from California sommelier and wine judge Ron Washam's skewering. He polishes that skewer with boundless enthusiasm and acuity." --JancisRobinson.com
"As serious as the world of wine is, it does allow time for humor. Each Monday and Thursday, Ron Washam customarily posts a commentary on his needling wine blog HoseMaster of Wine. Washam, a former sommelier and comedy writer – he might say they are closely related – is the most opinionated, humorous and ribald observer in the wine world. His body of work is irreverent and remorseless. It’s almost always satire and parody, though he occasionally drifts into straight commentary, sometimes even with tasting notes. This past year, one of his posts was named the best of the year in the Wine Blog Awards. His success has spawned several imitations, which in their awkwardness show just how difficult satire is."
--Mike Dunne, Sacramento Bee
Read more here: http://www.sacbee.com/2014/01/21/6089630/dunne-on-wine-wine-blogs-and-bloggers.html#storylink=cpy
"Please let this guy write the scripts for Saturday Night Live which has gotten so lame...his newest "wisdom" is worth an Emmy....I wonder if he is the genius behind all those Hitler/Parker,etc. clips? No one else is remotely as funny or as talented.And the wine world sure needs someone to poke fun at all the nonsense and phoney/baloney unsufferable crap out there."
"Washam uses his own blog, HoseMaster of Wine, to skewer the industry in general and wine blogs in particular. If your mouse scoots to your browser's close box while reading a wine blog, Washam may be the blogger for you."
--San Francisco Chronicle
"Ron Washam, former sommelier, is easily the most bitingly funny blogger/wine writer that we have ever come across. He is an equal opportunity crusader who pillories big wineries and amateur bloggers alike, as well as everything and everyone in between...One needs a sense of humor and a tolerance for earthiness to enjoy reading The Hosemaster. We must have both because this guy deserves a wider audience, in our humble opinion." --Connoisseurs' Guide to California Wine
"In my opinion, and that of many others, his blog is one of the best. And in terms of satirical or parodic wine blogs, it has no peer. Ron’s alert eye catches every pretense and skewers it with laugh out loud mercilessness."
"This site should carry a warning label. It's sort of a Dave Barry/George Carlin approach to wine. The Hosemaster (real name Ron Washam) skewers fellow bloggers and industry savants with glee, while offering hilarious wine guides such as his Honest Guide to Grapes..."
--Paul Gregutt, Seattle Times
"Washam is a skilled wine judge (I have judged with him) who is willing to judge wine double blind, in public. To my knowledge, Parker does not do this and never has. So Ron's credentials are in place, and so is his sense of the absurd."
--Dan Berger, VintageExperiences
"...I consider Ron a very talented writer and I’ve long been an admirer of his scathing wit..."
"And if any free sites think they can conquer the world, there’s always the Hosemaster to take ‘em down a notch."
--Tyler Colman "Dr. Vino"
"Those of you who know Ron either love or hate him, because he throws jabs like a punch drunk boxer, and we’re all in the firing line. He’ll throw them if he hates you, and he’ll throw them if he loves you. He’s a satirist of exceptional quality."
--Jo Diaz "Juicy Tales by Jo Diaz"
"I must say you are an idiot. I've never liked you. I have no idea why people find you funny."
--Reign of Terroir
Robert (Joseph) was/is funny unlike HoseMaster who wasn't/isn't.