Monday, June 21, 2010
Oh, to be headed to Walla Walla and the Wine Bloggers Conference! It would be like a dream come true. All of those talented and brilliant bloggers in one room! It sends chills up and down my spine. Something they can only imagine--having a spine. All of those titans of wine in one room, well, it makes me wish for one thing. If only writers' block were as contagious as the Ebola virus...
The Wine Bloggers Conference, better known as Oodles of Poodles (or OOPS, for short) is the annual meeting of Wineabee Bloggers and their handlers. They converge on the unwitting town of Walla Walla this year for speeches, seminars and awards. The agenda shows a lineup of talent rivaling the editorial board of Penny Saver. First up, keynote speaker STEVE! Heimoff, the Justin Bieber of the wine blog world. Expect large crowds and girls tossing panties. Many will toss breakfast. And you can Leave it to Bieber that STEVE! will wax rhapsodic about his favorite subject matter. What a successful blogger STEVE! is. Eventually, STEVE! will speak about "The Future of Wine Writing," which, coincidentally, is the name of his upcoming book. HoseMaster of Wine was given a special sneak peek at the index, which I reprint here in its entirety:
Heimoff, Steve pp 1-235
Parker, Robert debt owed to Steve p. 12, lucky p. 42, obituary p. 49
Wine Enthusiast debt owed to Steve p. 14, obituary p. 36
STEVE! will lecture the Poodles about ethics and how to pretend you have them, as well as the huge influence social media is having on the wine business. He'll speak about the influence of ROI in the way wineries view bloggers, as well as his abiding love for ROI's partner, Siegfried. Be sure to arrive early, and be prepared to spend an extra fifteen minutes when STEVE!'s speech is through for the applause to die down.
And don't forget to sign up early for the Saturday seminar "The Future of Wine Writing" with STEVE!, Tom Wark and Ken Payton. Am I sensing a theme? Could it be "The Future of Wine Writing?" Could it be the same theme as last year's OOPS? And the year before? Maybe. But, let's face it, OOPS has the same problem as wine bloggers--coming up with original ideas. I am so upset I won't be able to sit and listen to this panel discussion! Led by the God of Poodles, Tom Wark (ironic, isn't it, that his surname is the very sound a harelip Poodle makes), the panel will focus on wine writing, which one of them has even been paid to do! Clearly, these three men are experts. It's like going to a panel discussion of sex featuring two eight-year-olds and Warren Beatty. But, remember, Poodles, don't ask Mr. Payton any questions or look directly into his eyes. He will bite you, and his bite has been compared to that of a Komodo dragon, though the Komodo dragons are suing for defamation of character.
The Wall Street Journal's Lettie Teague is the keynote speaker on Saturday! Yes. I'm not kidding. I know! Can you believe it? And she's going to tell us how to find our voices! Just like that. Turns out you don't need talent, you just need a voice. Well, she's living proof of that!
There's just so much to do at OOPS! Yet the main attraction is meeting the other wine bloggers, sniffing the other Poodles. Oh my God, I scrolled through the list of attendees and it took me right back to when I visited the Vietnam War Memorial. It should be a blast shaking the hands of all those famous wine bloggers and sharing your thoughts about your favorite posts. "I loved your post about Rose and that it's the new wine cooler! Great post." "I love how you match wine with old comic books! That's so brilliant. Heidi Barrett wines with Wonder Woman! Wow. And then Fred Franzia with Jughead! Perfect. Rombauer Chardonnay with Baby Huey! Great post." It will certainly be an OOPS to treasure. A roomful of the Legends of Wine Blogging. There hasn't been this much wine knowledge in one room at the same time since the last meeting of Al Qaeda.
Of course, one of the highlights of OOPS will be the awarding of the 2010 Poodle Awards. The presentation of the Poodles is going to be hosted by Alan Kropf from Mutineer Magazine. I love Mutineer Magazine! Whenever I want to find out the latest 2007 news in our wonderful industry, I read the current edition of Mutineer! Mutineer redefines "cutting edge!" It redefines it as dull. It's like Palate Press, but at least you have the consolation of having paid for it. Most of the wine world will be anxiously awaiting the results of the 2010 Poodles. (And the nominees for Best Writing on a Wine Blog are...) There are no higher awards in the world of wine blogs. Unless you count free wine, press junkets and Alder Yarrow's home phone number (1-800-EGOTRIP). The voting is very close this year, and all eleven of the judges will be present for the awards ceremony. Ask them for a peak at their trephination scars! Yes, these people can spot talent like seagulls can spot your forehead, using the exact same technique.
Just remember, no matter who wins the Poodles, you're all winners! Your blogs are widely read and vastly influential--at least with the other 299 people at OOPS. Let me be the first to say, "Great post!"