Monday, March 18, 2013

The First Authentic, Natural and Real Blog Post


Fair warning: This post is Authentic, Natural and Real. It may stink in an unfamiliar way, but try to keep an open mind. If you want posts that naturally stink, head over to The Feiring Line or Jamie Goode. I’ve decided to be the first wine blog to be completely Authentic. Yes, it’s more labor intensive, and it won’t appeal to everyone, like giving birth to a hairball, but I think you’ll agree that once you’ve finished reading it, once you’ve opened your mind to its possibilities, resisted the urge to point out how much it stinks, you’ll come to appreciate it for what it is. Entirely Natural. Unmanipulated. A pure expression of its environment, unfettered with added ingredients like syntax, actual thought, and wit. It’s the way wine blogs are meant to be. There’s nothing manmade here, nothing about this post has been chemically altered. Too often, we are exposed unwittingly to chemically-altered wine bloggers at the risk of our own mental health. I urge to you avoid those blogs. There are many scientific studies (and when I need to, I believe scientific studies, though only when it suits my thesis and not when it contradicts spiritual stuff I just know, damn it, I don’t need proof, morons) that have shown that chemically-altered bloggers are dangerous. Especially if they have guns. Or large organs.

I had an epiphany. It was kind of like really bad gas, you know, the kind that makes you double over and then slowly play “Call Me Maybe” out your sphincter (which is how the original song was done, by the way). I’d been hooked on a lot of commercial wine blogs. All the usual ones—Sermontation, 1WineDoody, STEVE!, The Blinky Gray Report, Vornography... And I realized, here comes the epiphany, get ready to sing, that after reading them, I was completely unsatisfied. And I knew why. Not one of them is Authentic, Natural or Real. They are not Authentic wine blogs. Come on, friends, think about it for a minute. Don’t you get tired of reading 1WineDoody and having all that residual sugar left over in your mouth? Let’s face it, he’s a perfectly nice blogger, but he is lousy with food. Most of it’s on his shirt. And Sermontation? They don’t use that much sulfur in Hell. Wark must be Satan. I’m guessing he uses his horns for stacking his client invoices. There’s not a single thing Natural about Vornography; I think that’s pretty obvious. It’s dumbed-down, like that Apothic wine—all chocolatey and gooey to appeal to slow-witted young people on tiny budgets. STEVE! is definitely far removed from anything Real. It’s kind of hard to figure out why, but looking at him, growing up he must have been a lot like the grapes for Eiswein—always picked last. And reading The Blinky Gray Report causes migraines, which can only be regulated by lying in the dark and promising God you’ll never again click on a link to Palate Press.

Once I’d experienced my epiphany, I knew what I had to do. I had to write Authentic, Natural, and Real blog posts. It took some time to get to this point. A lot of people told me I was crazy, that Natural blog posts are not worth the effort, are barely understood by the vast majority of blog consumers, that they’re risky and, if not handled properly, the results can be volatile and inconsistent, sort of like John McCain. But a faulty wine blog is what’s Real. The original concept behind wine blogs, which we seem to have forgotten, at the very risk of our immortal souls, was to be faulty, to be inconsistent, to stink to high heaven. Look at all the Wine Blog Award winners—there’s your proof!

One must come to an Authentic wine blog post from a spiritual place. Not everything about Authentic can be explained to a rational American mind. One has to believe in something beyond your self. To be an Authentic wine blogger, one has to imagine that other people care what you say, which defies all rational belief. Other people don’t care, that’s obvious, but you can’t get to an Authentic place unless you convince yourself that it’s true, that people do read your words and care, that you can just feel it. You are Authentic because you say you are Authentic. This is how it works! Aha! Once you know Authentic, all it takes is that you declare things Authentic, and, Bingo, they ARE Authentic. You’re not just God, you’re Alice Feiring! Your portrait will be painted on the ceiling of the Sistine Chapel, your finger extended to all of those who don’t make wines you consider Authentic! You’re not just Alice, you’re Jamie Goode--you know Authentic when you say it is. You roam wine country as a humble wayfarer, blessing winemakers who fall on their knees before you speaking in tongues in a language eerily like Aramaic, “terroir, indigenous, non-invasive, Masanobu Fukuoka, Kyrie, Eleison...” Now you are ready to create Authentic wine posts. And, not long after that, you will be able to cure lepers, like Jay Miller, Natalie MacLean and Ann Coulter. But don’t.

Remember, Authentic blog posts are rare, but they are worth seeking out. They are the only true blog posts. The rest may intoxicate you, even give you pleasure, but in supporting them you are ruining our planet. Just think about that the next time you decide to read Zester. Reading Zester is putting one more nail in the coffin of everything that makes us human. Why not just frack your neighbor’s backyard, which is not a metaphor for anal sex, though that might be more interesting? Blogs that are not Authentic, Natural or Real are for fools, not for people who actually love blogs. Are you a fool? Great! Dr. Vino is for  you! But don’t kid yourself that what you're consuming is how God intended wine blogs to be. Jackass. This is the first Authentic wine blog post, and, tell me, honestly, don’t you feel better knowing that everything possible has been done to make this wine blog self-sustainable? That nothing has been added? That you can visit the place where it was created and feel the love, feel the energy, even feel the guy who wrote it. Please, I’m lonely, for God’s sake, like everyone who lives by the law of Authentic, Natural and Real. I thought this would be cool, but it’s just weird.

We crave what is Real, yet declare things Real that are based solely on Faith, on the Willing Suspension of Disbelief. We want Natural, now that it’s nearly gone beneath 10,000 years of human waste. And we search high and low for Authentic, seizing every chance to hope that we’ve found it, led there by a True Believer who stands in front of his Medicine Show wagon and tells us what is Authentic. “Look, here it is! Just swallow it, it’s good for you! It will cure what ails you.”

This blog post is Authentic. I declare it to be. I have seen the Light. Swallow it, it’s good for you.


13 comments:

Cris Whetstone said...

How can I tell if this is authentic or not without the ABV number? And what about the terroir of blogspot? Isn't that safely in the New World? I'm still spitting, thanks.

I think being a leper is an upgrade for Ann Coulter isn't it?

Thomas said...

I was going to comment, but am having unnatural thoughts at the moment.

David Fish said...

I am going to try to live the rest of my life without doing anything ludicrous enough to warrant you putting your crosshairs on me.

Samantha Dugan said...

"Swallow it, it’s good for you." if I had a dime....

Joe Roberts, CSW said...

Wait a minute, this can't really be Authentic until some somms declare it as such, can it???

Ron Washam, HMW said...

Cris,
I don't have to list the ABV. I'm calling it a simple Table Blog. "Sentient Being" is an upgrade for Ann Coulter.

Thomas,
You know, it doesn't matter when I read your comment, it's still true! Amazing! How do you do that? It's like you're a Magic Eight Ball, to which you bear a passing resemblance. As do I.

David,
Ah, the natural wine freaks are almost too easy to target. As I've said before, they're the Amish people of wine. I'm surprised natural wine people don't get all the other kinfolk together and have a good ol' fashioned winery raisin'!" Then gather round the wood burning stove and and see who can toot the loudest.

My Gorgeous Samantha,
With all those dimes you could maybe buy a property in Montalcino? Someone beat you to it.

1WineDoody,
Yeah. So me and Frank Anosmia and Raj Subparr declared it so. And, as the first Authentic Blogger, whatever I say is Authentic, is goddamed Authentic. That's how it works. It's just like wine, Joe, you can tell it's Real because Alice says it's Real. That crap you drink? Imaginary.

Dean Tudor said...

Without EcoCert and Demeter, I have to say "no comment" in my Comments.

Ron Washam, HMW said...

Dean,
Ah, but your comment was clearly made using the finest compost.

george kaplan said...

Shovel-ready, as usual.

Thomas said...

Ron,

I looked into my bull's horn for inspiration (after having spent two hours to dig the damned thing up) and it said to me: "Everything is shit--and shit is natural authenticity."

You can't argue with that, and based on your post, I am glad to see that you haven't tried.

As for the "Eight Ball" comment, your coloring is off. More like the cue ball.

gabe said...

i, for one, welcome our new robot winemakers

Fabio said...

O Hosemaster,I think you have some way to go before you'll be able to write a truly natural post. "Actual Thought" and "Wit" are OK to use, because they're part of the bloggoir. But all that syntax and grammar you used is just not natural. You have adulterated the purity of the out-pourings of your great organ, (as opposed to letting the thoughts of your brain just flow forth naturally) and have given them an artificial linear structure, punctuated no less, by industrially-produced commodity-like bits of grammar, such as full stops, contrived subject-verb-object word order, and even paragraphs (I perceived at least 7) FGS! Also, I couldn't help noticing that most of your sentences contained some sort of meaning, which is OK by me, but you should be aware that they might not go down so well with the sans-meaning postmakers out there.

Ron Washam, HMW said...

Fabio,
Well, I warned you it would stink.

You may be right that it can't be natural with all that superimposed grammar. Damn. But that's how it works, my friend. I just write the headline that it's authentic, natural and real, you buy it, maybe find out otherwise, but I've got what I want out of it. Marketing! Gotta love it!