“For something to be funny, the audience has to be in a position to sense the truth of it. It has to be primed. Satire can crystallize what’s already in the air, but it can’t really put it there.”--Garry Trudeau
Tuesday, May 28, 2013
Wines Are NOT HoseMasterized
Robert Parker feels that wines are not, and never have been, Parkerized. Never mind the consulting companies in California who break down the wines he awards high scores and then help manufacture wines along similar lines for their clients. Those don’t count. Those wines are the equivalent of the women who use the services of plastic surgeons to enhance their bustline—Hefnerized women. It seems Parker likes wines that have had Brett Enhancement surgery. And I’m sure James Laube believes wines he rates aren’t Laubotomized. He may be right. I’m unaware of anyone analyzing his high-scoring wines. Not even him. Would Tim Fish confess wines have become Deboned? But I’ll come right out and say it, I’m disturbed by the latest accusation of wines becoming HoseMasterized.
In a perfect world, a HoseMasterized wine would be one that attracts advertising, or simply has a $100 bill taped to it in the shipping box. Honestly, that’s just so much easier than actually making a wine that’s worthy of review. I don’t know why wineries don’t understand that. Sure, go ahead, try and guess what I’ll like, run it through a spinning cone, or add some MegaPurple, maybe fool around with reverse osmosis, see where that gets you. See how much it costs. And you’ll still end up surprised when my reviews aren’t that positive. You can’t factor in my mood, which is generally foul, or how inconsistent I am from week to week, or how much my daily Cialis affects my palate. Not to mention that I’m old, and my senses have retired to Scottsdale where they play golf five times a week. My nose has a 12 handicap. My tongue just cleans the balls.
But we don’t live in a perfect world. For example, there’s the 100 Point Scale. In a perfect world, it wouldn’t exist. In a perfect world, wines would generate their own numbers, numbers that would be chemically indisputable, like octane numbers at the gas pump. You could pick up a bottle of wine at your local wine shop and right on the label it would say “93.” And you’d know what that meant. Now you go to buy a wine and there’s some stupid shelf talker that says, “96-RP.” Normal people don’t know what that means. They don’t know that if it’s Spanish wine, RP probably stands for Jay Miller, and, therefore, 96 stands for 89. Oh, the wine shop knows that, but they don’t provide a translation card for shelf talkers when you walk in. Or if it’s Austrian wine, RP stands for David Schildknecht and 96 stands for 98. But it’s Austrian wine, so the odds you’re even shopping for it are pretty small, and if you are, it’s fairly certain you don’t have any friends, so ratings don’t matter. What if it’s from California? Holy crap. RP might actually stand for Robert Parker, and the 96 stands for, adjusting for inflation from 1987, 91. But, if it’s a more recent review, then it might stand for Antonio Galloni, in which case 96 is 99. Or it might be that new guy, Ashley Judd, and we don’t know what the hell 96 means, and, frankly, neither does he. And people who use the 100 Point Scale claim it makes things easier for the consumer. It does. Like Cliff’s Notes makes it easier to understand that “Moby Dick” is about whales that symbolize death.
So what is a HoseMasterized wine? Oh, my critics would say that it’s any wine that is engagingly aromatic, perfectly balanced, varietally correct and indescribably complex. These are wines, they say, that were obviously made for my palate. HoseMasterized. I’m a little tired of this sort of criticism. It simplifies my track record. But critics are nothing if not simpleminded. Critics are self-proclaimed experts, like religious messiahs, baseball analysts and Supreme Court justices. I think if you look at my track record, I’ve loved lots of average, even pretty crappy, wine. I think it’s fair to say that my defense of Chocolate Port may have been misguided. I once praised Norton, though I meant the character on “The Honeymooners,” and, suddenly, the entire state of Missouri was covered in it. So I’m not perfect, and I don’t think there is a style of wine I lean toward. And if there is, it’s certainly not wines that are elegant, beautiful, compelling and complex. If you read my work carefully, try the wines I recommend, I think you’ll agree.
And yet the claim persists. Wineries, and winemakers, my critics say, are trying to make delicious, sexy, gorgeous, wonderful wines just to please my palate. This is crap on the face of it. The wines today are just as dull and just as unremarkable as they were when I started 35 years ago. I’m a lot better at judging them, though clearly I was 50% of an idiot savant even then, but I’ve been nothing if not consistently unpredictable in my tastes and opinions. Sure, it makes a certain amount of sense that wineries around the globe would want the HoseMaster’s approval and recommendation. Duh. But that doesn’t necessarily mean that they can make wines that will meet with my approval.
But I give up. The press, the wine bloggers, the know-it-alls on wine chat rooms, they’re all going to continue to say that every brilliant wine, every wine that shows uniqueness and beauty, every wine that thrills and enchants, is HoseMasterized. I’m coming to terms with having to live with it. It doesn’t bother me so much, but it’s not fair to the people making truly great wine that it gets labeled HoseMasterized. They did the best they could. They tended the vineyards conscientiously, they understand minimal intervention that leads to maximum character, they have remarkable talent and experience. It’s not fair to them to say a wine was HoseMasterized.
So it’s to them I apologize. I never intended to be so powerful and famous. I did everything I could to annoy the wine establishment. I reviewed wines poorly, inaccurately, and randomly, but, dammit, I was always fair. I played favorites, I changed opinions mid-career, and I always believed in my infallibility.
After 19 years as a Sommelier in Los Angeles, twice named Sommelier of the Year by the Southern California Restaurant Writers' Association, I moved to Sonoma County to explore the other aspects of the wine business. I've spent, OK wasted, 35 years learning about and teaching about and swallowing wine. I am also a judge at the Sonoma Harvest Fair, San Francisco Chronicle Wine Competition and the San Francisco International Wine Competition--so I can spit like a rabid llama. I know more about wine than David Sedaris and I'm funnier than James Laube. Stay tuned for an informed but jaded view of everything wine and everything else.
What the Critics Are Saying About HoseMaster of Wine
"If you want a great hoot and howl moment or two...go read the HoseMaster's year-end reflections...that guy is without a doubt the funniest SOB in the blog-world...and thank him for having the brains and balls to target his laser of laughter on anybody...HoseMaster for President...HoseMaster for Blogger of the Year...although he would be the first to say the bar is so damn low for that award, he should win it every year..." --Robert Parker
"...With sometimes crude analogies and occasional droppings of f-bombs, Washam cleverly uses satire to expose the underbelly of the wine business. It's often hilarious stuff as long as you're not the one being lampooned. Washam takes no prisoners in skewering all that is silly, stupid, frustrating and pretentious about wine, and his favorite targets are other bloggers and writers. No one is immune."
--Linda Murphy in "Vineyard and Winery Management"
"No one is immune from California sommelier and wine judge Ron Washam's skewering. He polishes that skewer with boundless enthusiasm and acuity." --JancisRobinson.com
"As serious as the world of wine is, it does allow time for humor. Each Monday and Thursday, Ron Washam customarily posts a commentary on his needling wine blog HoseMaster of Wine. Washam, a former sommelier and comedy writer – he might say they are closely related – is the most opinionated, humorous and ribald observer in the wine world. His body of work is irreverent and remorseless. It’s almost always satire and parody, though he occasionally drifts into straight commentary, sometimes even with tasting notes. This past year, one of his posts was named the best of the year in the Wine Blog Awards. His success has spawned several imitations, which in their awkwardness show just how difficult satire is."
--Mike Dunne, Sacramento Bee
Read more here: http://www.sacbee.com/2014/01/21/6089630/dunne-on-wine-wine-blogs-and-bloggers.html#storylink=cpy
"Please let this guy write the scripts for Saturday Night Live which has gotten so lame...his newest "wisdom" is worth an Emmy....I wonder if he is the genius behind all those Hitler/Parker,etc. clips? No one else is remotely as funny or as talented.And the wine world sure needs someone to poke fun at all the nonsense and phoney/baloney unsufferable crap out there."
"Washam uses his own blog, HoseMaster of Wine, to skewer the industry in general and wine blogs in particular. If your mouse scoots to your browser's close box while reading a wine blog, Washam may be the blogger for you."
--San Francisco Chronicle
"Ron Washam, former sommelier, is easily the most bitingly funny blogger/wine writer that we have ever come across. He is an equal opportunity crusader who pillories big wineries and amateur bloggers alike, as well as everything and everyone in between...One needs a sense of humor and a tolerance for earthiness to enjoy reading The Hosemaster. We must have both because this guy deserves a wider audience, in our humble opinion." --Connoisseurs' Guide to California Wine
"In my opinion, and that of many others, his blog is one of the best. And in terms of satirical or parodic wine blogs, it has no peer. Ron’s alert eye catches every pretense and skewers it with laugh out loud mercilessness."
"This site should carry a warning label. It's sort of a Dave Barry/George Carlin approach to wine. The Hosemaster (real name Ron Washam) skewers fellow bloggers and industry savants with glee, while offering hilarious wine guides such as his Honest Guide to Grapes..."
--Paul Gregutt, Seattle Times
"Washam is a skilled wine judge (I have judged with him) who is willing to judge wine double blind, in public. To my knowledge, Parker does not do this and never has. So Ron's credentials are in place, and so is his sense of the absurd."
--Dan Berger, VintageExperiences
"...I consider Ron a very talented writer and I’ve long been an admirer of his scathing wit..."
"And if any free sites think they can conquer the world, there’s always the Hosemaster to take ‘em down a notch."
--Tyler Colman "Dr. Vino"
"Those of you who know Ron either love or hate him, because he throws jabs like a punch drunk boxer, and we’re all in the firing line. He’ll throw them if he hates you, and he’ll throw them if he loves you. He’s a satirist of exceptional quality."
--Jo Diaz "Juicy Tales by Jo Diaz"
"I must say you are an idiot. I've never liked you. I have no idea why people find you funny."
--Reign of Terroir
Robert (Joseph) was/is funny unlike HoseMaster who wasn't/isn't.