Monday, March 31, 2014

Introducing Carbon Footprint Wines!


In one of the comments left on this Best of HoseMaster™ piece, a common tater expressed his happiness that the blog world was finally moving on from all the talk about Natural Wines. This was in August of 2010. So much for that. I don't remember the inspiration, if you can call it that, for this piece, but it certainly must have been a reaction to all the relentless hooey the wine marketing world spews about its contribution to the health of the planet. Much of which we believe without questioning because it makes us feel better about our drinking habits. I thought it might be refreshing to hear from a winery that, like so many drunks, just doesn't give a crap. From August of  2010, here's "Introducing Carbon Footprint Wines!"


It certainly seems like every winery on the planet is jumping on the Green band wagon in an effort to sell wine. Organic, BioDynamic, Vegan, Techron, OxyContin, Martinized, Fleet--these are the words now commonly found on bottles of wine and in winery marketing brochures. All in an effort to convince wine buyers that not only will the wine get you trashed, but you can get stinko with a clean conscience. And, really, it takes so little effort on the consumer's part, requires virtually nothing except you believe what it says on the bottle, and you can spend all evening congratulating yourself that you've done your part to save the environment. Not like the BioDynamic winemaker who's flying off to South America, as he does several times a year, after Harvest to consult, and help make their vineyards "green." Luckily, United Airlines uses BioDynamic jet fuel. And it's not like you have to drive a fuel-efficient car, for God's sake, that's insane. Every 105 lb. woman needs to drive a four-ton SUV. For safety, dammit! But I shop at the farmer's market, and my wine is made by BioDynamic monks who never kill European grapevine moths, they just capture them, thank them in French for their love of vineyards, and release them in their neighbor's non-organic vineyard where they'll be Dow-chemicaled to death. It's a win-win.

However, I have recently come across one winery that is bucking the Green trend, a winery following its own unenlightened path.


CARBON FOOTPRINT WINES

Our motto at Carbon Footprint Wines is "A bigger footprint gets us closer to our destination." We believe that climate change is real and unstoppable. And while others see this as a negative, we see it as an opportunity. An opportunity to speed up climate change, get this whole thing over with, end the suspense and get right down to extinction. We're not killing the whole planet; Nature will survive, it always does, we're just killing off ourselves, the human race, an entirely worthy goal. When you open a bottle of our Carbon Footprint wines you can rest assured that we've done everything possible to not only make the wine delicious and satisfying, but we've also done everything we can to have degraded our natural resources and contribute to greenhouse gases. You have our word.

In order to produce the finest wines possible, grapes need to have the least competition possible. Every insect or weed, every living thing in the vineyard, detracts from the vines. This is simple scientific fact. At Carbon Footprint, we spray every single available herbicide, pesticide and fungicide over and over again until the only living thing in the vineyard is the grapevine. We've even contracted with the state of Arizona to have them ship us their suspected illegal immigrants to work in our vineyards where they spray without the benefit of masks and hazardous gear and soon cease to be a problem. The result? Award-winning Cabernet! Yes, Senator John McCain has given us an Arizona Medal of Freedom for our 2007 Cabernet Sauvignon "Wetback Reserve."

And that's not all we do here at Carbon Footprint Wines. We make sure and plant on our steepest hillsides for the best soil erosion results, leeching lots of chemicals into our local streams and ridding them of annoying piscine pests. Hillside vines make for fabulous Carbon Footprint Zinfandel, which sucks with fish anyway. And we recently dynamited our caves and built a gigantic air-conditioned warehouse so that you can be certain that every bottle of Carbon Footprint Chardonnay will be in perfect condition after its stay in our electricity-guzzling storage facility. And, luckily, the cave was where so many of our Arizona friends were living!

Naturally, every bottle of Carbon Footprint wine weighs several pounds. Many people will believe that we use a freakishly heavy bottle for marketing purposes, to try and make our wines seem more serious, more valuable. But that's not the case. We use heavy bottles to drive up the consumption of fuel in the various vehicles used to deliver it, and, of course, to prove we have a bigger penis than anyone in the wine business. Just try to pick up a bottle of Carbon Footprint "Adios Coho" Zinfandel with one hand! Don't hurt yourself! It's a Hernia in a Glass. In God We Truss! A case of these babies weighs more than your ego-, oh, sorry, eco-friendly Prius. It has a bottom you can fit a cake in. A Bundt punt. But, please, we're begging you, don't recycle it. Why not just toss it through your neighbor's solar panels?

We do hope you choose Carbon Footprint wines to serve to your friends and family. We're destroying the earth so you don't have to.

Here are some recent reviews from notable wine bloggers: 

"The Carbon Footprint 2007 "Polar Burial" Sauvignon Blanc is really, really good and shows the grape's typical aromas of gunpowder, nasal spray and RAID! It's brilliant! The music to go with it is Baby Got Back by Sir Mixalot." This sample was provided by the winery in the knowledge that I would praise it. --Wine Hurl Lots

"A complete surprise to me was the quality of the 2007 Carbon Footprint "What Glaciers?" Merlot. I know Merlot isn't the most popular drink right now, but this is far and away the nicest Merlot I've drunk through a straw (I couldn't lift the bottle) in months!" --Chaim Steveoff 

"For the 2008 Carbon Footprint "Tribute to Roundup" Pinot Noir is farewell in a bottle. Farewell to my ancestors, upon whose shoulders I stood, before dandruff shampoo. Farewell to the beauty of the Adriatic, the bounty of the sea denuded and destroyed and delicious. Farewell to the stories of the old masters whose wisdom has been ignored in the making of this wine, a fine Pinot Noir that may almost be worth the degradation of this perilous planet we call home for now, but not for long. Farewell to the meals shared with grateful wineries who call me Jupiter. Farewell." --On the Wine Trail in Flipflops

10 comments:

Robert Millman said...

At last a winery that does not disguise its true intentions behind a pretense of pro-nature blather. Humans have always been best at destruction. What do children like best--building or stomping in glee while destroying the very castle they just built? We age a great Bordeaux or Cabernet for 20 years just to down in in an hour. rdmill

Dean Tudor said...

Absolutely wonderful posting Ron -- please stand up and take a bow!!!!!!!!!

Samantha Dugan said...

Seeing as I like to leave a little stain wherever I go, I think I just found house wines.
I remember this piece fondly...and you even fondlier. I love you!

Ron Washam, HMW said...

Hey Bob,
I've always been a bit fond of Carbon Footprint wines, though not as much as I'm fond of Splooge Estate. I contend that the rise of "natural" and "organic" wines is typical human fecklessness--we ruin the planet, and then we want wines to drink that make us feel less guilty of what a piece of crap planet we're leaving behind.

Dean,
I AM standing up. Sucks being short.

My Gorgeous Samantha,
Thanks, Love. At least the reruns give me a breather from all the comments. But I'm always excited to have you around to fondle. Or fondlier. Or whatever.

gabriel jagle said...

that was fucking hillarious. and i've heard those wines go great with panda

David Fish said...

my favorite part of your promo is "throwing the bottle through your neighbor's solar panel".
please keep up the good work!

Ron Washam, HMW said...

Gabe,
Thanks, and you're right, one should drink Carbon Footprint wines with endangered species. Though I eat a lot of crow, and it won't help with that.

David,
I'll try to keep up the good work, but it gets tougher and tougher to find a reason to continue aside from sheer stubbornness and stupidity--of which I have plenty. Thanks for being a common tater.

Michelle Leonardson said...

I thought you had to live in Idaho to be a common tater.

Ron Washam, HMW said...

Michelle,
Common taters are everywhere, not just in your lovely neck of the woods. Maybe the best ones are from Idaho. Stick around and show us.

The Sommeliere said...

No LEED certification? No organic, sustainable or bury-cow-shit-in-a-horn biodynamics? No off-the-grid? No natural or orange wines? Get with the program,babe!