In the coming days you will see countless press releases and articles that will talk about how the malevolent fires in California’s wine country this past week have, for the most part, not ruined the wines. This is true. As I write, the fires still burn; and parts of the vineyard up the road from me, owned by Simi (Constellation), were being picked this morning. There were grape trucks everywhere as I drove into town. Yet it’s true that the vast majority of vineyards, estimates run around 90%, were harvested before the fires started on October 8th. Wineries here are nervous that the wines produced this year will be written off, or devalued. This seems stupidly paranoid to me. And the constant nattering of pundits and marketing types talking about how the fires had little effect will probably have the opposite of the intended effect—the constant repetition will make people, in the long run, skeptical. Like when they told you there’s no way Trump can win. This isn’t exactly the Age of Truth-Telling.
From my own personal point of view, 2017 is a cursed vintage. Let's not forget the year started with Inauguration Day. Then there was an astonishing Labor Day weekend of back-to-back 116 degree days here in Healdsburg. And now the wildfires. All season long, as they do every year, visitors have asked me, “How’s the vintage look?” I always say the same thing, “Anything can happen. It’s not over till it’s over. Everything about growing grapes hinges on luck and weather.” We’ve had little luck and bizarre weather. But the wines will be fine, in some cases, damned fine. Emphasis on “damned.”
I think this is the first important vintage of Climate Change. I mean that from a psychological point of view, not a factual point of view. I’ll never think of vintage 2017 as anything but cursed and prophetic. And not just here in Northern California. Before their harvest, Chile damn near burned to the ground. As I write, there are uncontrolled wildfires in Galicia and in Portugal. Bordeaux suffered terrible frosts in the spring. I haven’t smelled fresh air in a week here in California’s best wine country. The punishment we’ve given the planet the last hundred years is coming back to haunt us. Some of the best winemakers in the world have been running for their lives the past week, and that’s not because they got lousy scores in Wine Advocate. Pieces I’ve written in the past year, I’m thinking of “Climate Change Cellars” and “Wine Critics in Hell,” as well as a few others, aren’t that funny anymore. Well, if they ever were.
Above all, let’s remember that these sepulchral fires affected the residents here far more than the vineyards. To put it bluntly, more people here burned than vineyards. Who cares what the vintage will be like? Oh, goody, Harlan Estate didn’t burn down! Wouldn’t want their mailing list to be upset, maybe not have a vintage for their vertical. Yes, I know, wine is big business here, employs a lot of people, generates monumental amounts of tourist dollars. But it’s the people who are employed in the business who are now suffering, unable to find a place to live, without much money, without much hope. I promise you, not a single one of them is thinking about how the wines will turn out. And this is now the way of the world. Please come here and visit! Or go out and buy a bottle of Sonoma County or Napa Valley wine. Buy a case! Hey, I know, buy a Natural Wine from here, it was, after all, a Natural Disaster. We need you, we need your money and your support. As New Orleans did, as New York did, as Houston does. As your town will, too, one day. Think we’re not all in this together? You’re an imbecile.
It was breathtakingly gorgeous here today. Some smoke around, as there will be for weeks, but it was warm and beautiful. But I wasn’t where the fires had been. I don’t have the heart. I nearly lived there.