No, please, be seated…Really, that’s too much…Please, you’re
too kind…Thank you, thank you…I’m overwhelmed, thank you so much…Oh, and
barking!, that’s perfect, Poodles barking…I feel like Arsenio Hall…Black and
overrated…Please, that’s enough…Everyone please be seated, like 1WineDoody,
that’s the idea, Joe…Oh, you’re standing, sorry…Thank you, thank you, thank
you…
We’ve changed the world, fellow bloggers. Before we came
along people had to rely on professional, paid wine critics for wine
recommendations and wine knowledge. Accurate and timely reviews that reflected
decades of study and experience. Who needs that crap? Those establishment
talking heads peddling the same tired old clichés and tasting notes, all recommending
the same damn wines with damn near the same scores. What sort of hell was that
we lived in? Old, fat, white guys telling us what wine to drink. It’s like we’d
died and gone to the Bush White House. Thank God those days are behind us. We
don’t need the corrupt mainstream media any longer. We’re wine bloggers. We
have corrupt covered.
We have changed the world, fellow bloggers. Before we came
along wineries had it easy. They submitted their wines to those old, fat, white
guys—Parker and Laube and Jancis—and waited for scores. Winemakers knew what
they liked, knew how to deliver that high-scoring combination of intensity,
balance and elegance. And we fell for it. We believed that’s what great wine
tasted like. Now we know better, thanks to bloggers. We know that, sure, it may
be amazing wine, it might be the stuff of dreams, but is it natural? Without bloggers
and their endearing high-pitched whine, we’d never have known that what really
matters about wine is not how it tastes, but how it’s produced. This is how men
think about their semen. But now we know, thanks to the hard work and insight
of dedicated bloggers, that it’s also
how we should think about wine. We have wine bloggers to thank for that. And
wineries have taken notice, delivering to bloggers wines with very little
taste, but beautifully produced. And the bloggers have graced those wines with
high praise indeed.
We have changed the world, fellow bloggers. Before we came
along wine and wine knowledge were held in high regard, even reverence. One
toiled long years to be recognized as an expert in wine. We’ve changed that.
Now wine is seen for what it really is—pedestrian on the face of it. It’s
basically just like beer, or energy drinks. Wine is thought of as it should be
now, thanks to wine bloggers—crap you buy after taking a leak at the ARCO
station. Where once wine was as much about its history and influence on the
human race as it was about insobriety, now it’s about how it goes with caftans,
rap music and your menstrual cycle. We did that. It’s a modern miracle, really.
We live in the age of Devaluation. Dollars, houses, privacy, freedom… And
bloggers have added wine to that all important list where it belongs.
We have changed the world, fellow bloggers. Now everyone is
a wine critic, a virtual wine expert. And look how that has changed the wine
world. Now once important critics have wine blogs! Look at them, they’re
everywhere. Suckling, Heimoff, Olken, Gregutt, and a hundred others. Stuff they
used to get paid for, they’re now giving away for free! They’re like hookers
who finally escaped their pimps. It’s the great Yelpification of wine
reviewing, and we achieved that. You don’t have to read a professional review
of a wine any more, you can go to CellarTracker and see what a hundred yahoos thought
of it, people you’d laugh at in so many other circumstances but who now take on
the great import of anonymity. They must know more than I do, they’re on
CellarTracker, for fuck’s sake! It’s so much better this way. Honestly,
wouldn’t you rather take advice on buying Pinot Noir from someone who has never
had their judgment tainted by having tasted all the great wines of Burgundy? Some arrogant
creep like that? Why should wines be judged in context? That’s just elitism. If
there’s one thing wine blogs have taught us, it’s that experience is vastly
overrated. That you should join me on my journey to discover wine, even though
I seem to have forgotten my tent, compass and matches.
I’m so proud of us, fellow bloggers. I accept this Wine Blog
Award for all of us who toil at the keyboard for no pay and, more importantly,
no audience. I’d be remiss if I didn’t mention the other five nominees in my
category.
Good night.
"...what really matters about wine is not how it tastes, but how it’s produced. This is how men think about their semen."
ReplyDeleteHad I been drinking coffee at the time...
....but now your screen is covered in that sticky, stringy stuff. Serves ya right, Thomas....
ReplyDeleteAhhhhhh, love the hookers escaping their pimps analogy. Such a way with words that HoseMaster!
ReplyDeleteI want to know who the presenter of the award is.
ReplyDeleteRon My Love,
ReplyDeleteBeen held captive in a small cabin on a lake where I was pelted with meatballs, penne, sweet corn and the ear-splitting volume of a New England...Italian-American family that haven't seen each other in years. I made it out, barely and look at what I get as a reward, a new HoseMaster piece. Now I can say, without hesitation, it was all worth it.
I missed you!
I love you so!
I'm still standing and clapping. Bravo! Bravo!
ReplyDeleteThe world's best, you've got it, blogger of the decade, no, the century!!!! Keep it up (the patter that is, not the peter)...
ReplyDeleteWe'll enter you into the Pan American Games, Wine Division, here in Toronto in 2015 -- coming right at you...
Hey Gang,
ReplyDeleteI have the feeling some of you might think I actually won the Wine Blog Award for Best Writing. The actual winner will be announced at the Poodle Convention in Portland August 19th or thereabouts. I won't be there, nor will I win, but I had to write an acceptance speech anyway. And a damned fine speech it is. Sort of my "I have a wet dream!" speech.
And the gold goes to:
ReplyDelete"Old, fat, white guys telling us what wine to drink. It’s like we’d died and gone to the Bush White House"
The Silver (medal, not the horse):
"...you should join me on my journey to discover wine, even though I seem to have forgotten my tent, compass and matches.
and a rare tie for the Bronze:
"It’s the great Yelpification of wine reviewing." (a little Chowhound bias here)
along with
"...crap you buy after taking a leak at the ARCO."
Thanks Senor Hose, now I can quit watching the other games.
Ron, you're the Best! I love your true and honest writing. I liked you the first time I met you in SF at Andy's Wine Comp. You brought a mag of, I think Insignia! Well done. Great judging with you. Missed you this year. Next year for sure.
ReplyDeleteLater---Charles F.
Dave,
ReplyDeleteMan, if I'd known I was being judged for medals I'd have worn my special Speedo while I wrote. Is that a jalapeno in your pants or are you just happy to see me?
Do I have to pass a urine test? I hope not, I just passed a kidney stone.
Charles,
Thanks for chiming in, my friend. It was a magnum of Insignia, and that has to be about 10 years ago or so. Great memory. I forget what I drank last night.
Yeah, too bad we were on different panels this year. I guess they needed me to babysit Jeffery Stivers again...
I have my heart set on becoming an old fat white guy who tastes really good wine. Are you saying there are no awards for this feat?
ReplyDelete"Is that a jalapeno in your pants or are you just happy to see me?"
ReplyDeleteAh yes, the perfect def. of burning desire.
"I just passed a kidney stone."
I hear pomegranate wine mixed half and half with Gruner Veltliner can prevent this.
...the sound of one poodle clapping...
ReplyDeleteOld? Check.
ReplyDeleteFat? Check.
White? Check.
Guy? Check.
Still have an audience of old, fat white guys? Check.
Am I Marvin Shanken in disguise? Thank you, no.
Wow. You're a mean man. I think I'm hooked!!
ReplyDeleteHi Lara,
ReplyDeleteWell, that's great! Just don't be shy. The only fun in addiction is indulging. HoseMaster is like crack, only cheaper and your teeth don't fall out.