"Satire is a form of social control, it's what you do. It's not personal. It's a job."--Garry Trudeau
Thursday, May 15, 2014
The Corkage Policy at Restaurant Gougé
Recently, there has been some grumbling in the press about the corkage fees here at the World Famous Restaurant Gougé. While we do not feel that we need to justify the $150 corkage fee, Restaurant Gougé is the proud recipient of Three Michelin Tires as well as the prestigious Just for Men® Beard Award after all, we did feel the need to clarify our generous corkage policy. Just so you’ll shut the hell up.
First of all, Restaurant Gougé is under no obligation to allow any patron to bring in his own bottle of wine. What the hell is wrong with you? We’re trying to make money, and you’re bringing in some poorly stored, overpriced trophy wine from your own collection? We have an award-winning wine list filled with poorly stored, overpriced trophy wines! We don’t need yours. And then you expect us to charge you only $25 for the privilege of serving you your own bottle of wine as some kind of thank you for choosing us for your special occasion? How about this? We take $25 off the cost of your meal and then we get to open your “special occasion” wine and pour it down the sink. That’s pretty much what you’re doing anyway when you serve it to your idiot friends, only now, at least, you get $25 out of it. That works for us. Hey, $25 is two martinis that cost us $6 in ingredients—we’re fine with that.
Our generous corkage fee helps us to employ the many sommeliers who work here at Restaurant Gougé. Many have initials after their name, like M.S., or C.S.W. or LOL. These men and women work for virtually nothing so that one day they'll be able to add Restaurant Gougé to their résumé. It’s really cool. We get to pay salaries far below industry standard just because we’re such a famous restaurant and these clowns hope our misplaced good fortune will rub off on them. We’re proud to be known as the industry’s premiere Sweat Shop of Sommeliers, and your generous corkage fee contributions go a long way to sustaining this indispensable form of sommelier slavery. When you pay the corkage fee at Restaurant Gougé, you can sleep peacefully knowing that somewhere a sommelier is being vastly underpaid thanks to your reverence for our dining establishment. Surely, there is no way to measure in dollars what that’s worth. At Restaurant Gougé, we solemnly promise that not one single penny of your $150 corkage fee will see the inside of a sommelier’s pocket! It goes straight to our bottom line with no regard for the folks serving you, just as it should. You have our word.
There are enormous costs involved in having a great wine list. When you are widely acknowledged as one of the great dining establishments in the world, you simply cannot serve pedestrian wines. Not unless you’ve gone to the trouble to find them encased in bottles with very fancy and famous labels. At Restaurant Gougé, we promise that every great bottle of wine on the list is authentic enough to fool any auction house expert regardless of what’s actually inside it. Can you say that about your own wines, even the ones you bought at some shady New York auction house? And even if you don’t care about that, what about us? We’re running an upscale restaurant, world famous, patronized by some of the biggest food and wine fame fuckers you could ever imagine, do you think we can afford to have those bozos see us opening your lame old bottle of Sterling Cabernet and setting on the table?! Are you nuts? Might as well just fart the opening eight bars of Queen’s “Bohemian Rhapsody.”
There are some restaurants that will list all the expenses involved in running a great wine program—the cost of storage, the ridiculously costly inventory, the expensive stemware, the salaries of the sommeliers—and say those costs justify their exorbitant corkage fee, but that’s just a smoke screen. It’s like saying the food is expensive because we have to pay for all those goddamned plates we serve it on, and have you seen the cost of knives and forks! The Chinese are right! No, here at Restaurant Gougé we make no claims that our corkage fee is based on anything other than greed, vanity, and contempt--the very qualities that personify our best, most regular clients. Sure, we could charge a lot less than $150 to open your wine, but what sense does that make? You didn’t make a reservation with us to get a bargain! You dine with us for the ambience, for the experience, for the bragging rights. The big dinner tab at the end of the meal is critical to your enjoyment, and you know it. Tacking on a mere $25 is a slap in the face, and that’s not how we treat our clients. We respect you, and your ability to cough up $125 for the privilege of having our sommelier turn up his nose at your measly little wine. We wouldn’t have it any other way. Your needs always come first at Restaurant Gougé.
If you are mortally offended by restaurant corkage fees, we encourage you to vote with your wallet. Sadly, those of you who complain about our $150 corkage policy have little girls’ wallets and no one here gives a tasty Samoa’s sphincter how you vote. There are countless restaurants with countless corkage policies, but they’re not Restaurant Gougé. Go ahead, write a scathing review about us on Yelp. OOOH, we’re shaking. Yelp is just pinheads talking to other pinheads, a carnival sideshow of sadly deformed humans making a public spectacle of themselves. We’re Restaurant Gougé, we’re review proof now. The more the little people complain, the more the 1% want to be here, away from your lousy table manners and sentimental cheapass celebratory bottles. They don’t want to see you dining in their restaurant, they want to see you busing the tables, washing the dishes, and carefully fetching their Teslas from the valet lot. So please gripe about our corkage policy, gripe as often as you like. It’s exactly what we want.
We hope to see you soon at Restaurant Gougé! Remember, we're not happy unless you're not happy!
After 19 years as a Sommelier in Los Angeles, twice named Sommelier of the Year by the Southern California Restaurant Writers' Association, I moved to Sonoma County to explore the other aspects of the wine business. I've spent, OK wasted, 35 years learning about and teaching about and swallowing wine. I am also a judge at the Sonoma Harvest Fair, San Francisco Chronicle Wine Competition and the San Francisco International Wine Competition--so I can spit like a rabid llama. I know more about wine than David Sedaris and I'm funnier than James Laube. Stay tuned for an informed but jaded view of everything wine and everything else.
I'm living proof that alcohol kills brain cells.
What the Critics Are Saying About HoseMaster of Wine
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"No one is immune from California sommelier and wine judge Ron Washam's skewering. He polishes that skewer with boundless enthusiasm and acuity."
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--Mike Dunne, Sacramento Bee
Read more here: http://www.sacbee.com/2014/01/21/6089630/dunne-on-wine-wine-blogs-and-bloggers.html#storylink=cpy
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--San Francisco Chronicle
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