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Prick Family Vineyards owner Rich Prick has announced the hiring of Freddie Perjury as Director of Greenwashing. “I’ve given Freddie the assignment of communicating to the wine buying public our commitment to the environment, to the health and welfare of our employees, and to the Almighty… Dollar.”
“There was a Golden Age of wine,” Rich Prick reminisces, “when a new vineyard and winery owner could simply bulldoze a bunch of land, plant a vineyard, spray it with every herbicide, pesticide and fungicide known to man, hire and exploit illegal immigrants, and people would buy his wines and speak his name in admiring tones. Those days are dwindling down to a precious few. It will be Freddie Perjury’s job as Director of Greenwashing to extend those glorious days into the foreseeable future.”
It's heartening to see the concern for the environment expressed by consumers as they head to the Natural Wine aisle to purchase cases of wine to load into their Ford F-150's and SUVs. Naturally, then, marketing departments at wineries have turned their focus to greenwashing, the art of applying Estee Lauder lipstick to a pasture-raised porker. It's a fulltime job. And no one is better at showing contempt for the public than Rich Prick of Prick Family Vineyards. His hiring of Freddie Perjury as Director of Greenwashing is all the buzz in the biz right now, and you can read about it over at Tim Atkin's award-winning site.
As always, feel free to leave your witticisms and recyclables at Tim's place, or return here for our usual compost festival.
TIM ATKIN MW