“For something to be funny, the audience has to be in a position to sense the truth of it. It has to be primed. Satire can crystallize what’s already in the air, but it can’t really put it there.”--Garry Trudeau
Monday, July 14, 2014
Splooge Estates, and our sister winery, The Linoleum Project™, are proud to announce the opening of our newest and most exciting project to date, AuthenticLand! Located in Los Angeles, California, AuthenticLand isn’t just a winery that focuses on Natural, Real, Authentic and Certified Sensitive® wines, AuthenticLand is also Southern California’s latest amusement park! Bring the whole family! While Mom and Dad sample the latest releases from The Linoleum Project™, the kids can experience the thrill of AuthenticLand’s most fearsome roller coaster, Shittin’ Brix! AuthenticLand promises to be all-natural fun for the whole family.
Those of you who love wine may be asking yourselves, Why Los Angeles? Why start a new winery in the Least Natural City in the World, a city where the movies are reel but the tits are fake? Splooge Estate’s Director of Winemaking Seaman Samples explains:
“We’re running out of weird old vineyards in Northern California to exploit. Every damned vineyard planted to Trousseau or Negrette (and if you haven’t had our co-fermented Trousseau and Negrette, you owe yourself a bottle of the The Linoleum Project™ “Trou Gret”—look for John Wayne on the label!), Chenin Blanc or Furmint (come on, haven’t you had our Furmint and Chenin Blanc combination, The Linoleum Project™ Chenin de Fur?—it’s our version of overpriced Night Train!) is overrun with creepy young winemakers looking to make names for themselves by producing Natural Wines from orphan varieties. These young winemakers are all over these orphan varieties like the sex trade on runaways. Pimp ‘em out, slap ‘em in some fancy wrapping, and sell ‘em to mouth-breathing perverts. At Splooge Estate, we saw this coming. We knew there were vineyards in Southern California, and we knew they were old. That’s all we needed to start lining up investors to build AuthenticLand. Are the vineyards any good? They’re old! That’s all you need to sell Authentic wine. If we say they’re great vineyards, well, we can take that to the bank, regardless of whether you can. And, besides, once we’re done with the fruit, hell, it doesn’t really matter how good the vineyard was.”
Once we decided to build yet another winery focused on producing fine wines that express the character of the land, even if that character is primarily pavement (which the first releases capture perfectly, having been fermented in cement eggs—not winemaking cement eggs, but eggs harvested from very old termagants), we then decided to make AuthenticLand a Southern California must-see tourist destination, like Disneyland, Sea World, and Kim Kardashian’s ButtBonanza. (What’s that brown mark on your forehead? Must be Ass Wednesday at ButtBonanza!) At AuthenticLand, there’s our Certified Sensitive® wines for the adults to taste and purchase. Remember, The Linoleum Project™ makes only Certified Sensitive® wines. Leave your critical faculties behind when you taste our wines! Judgment has no place in AuthenticLand, any more than quality control does. Don’t say anything negative about our wines, no matter how bad they taste! They’re right there, right in front of you, and they’re Certified Sensitive®! Have some human feelings, for fuck’s sake, the wines do. They’ve been crushed once, don’t crush them again. Even a dirty look can render them dumb, and ruin them for everyone. Just drink ‘em and praise ‘em, even if you don’t understand their reason to exist. It’s what the “wine critics” do.
While the adults are enjoying the wines, the kids can explore all of AuthenticLand’s worlds. Our aim is to make it both fun and educational for the kids.
What reflects the philosophy of Authentic Wines better than Fantasy? Kids will line up to experience “It’s a Small Lot World,” where singing and dancing dolls that bear remarkable resemblances to major wine reviewers (Look, isn’t that Jay McInerney dressed as a little Dutch boy about to put his finger in another dike!) teach the kids that wine made in small lots is better than wine made in big lots by definition! Unless, of course, as Thomas Mathews in his Little Lord Fauntleroy outfit (an exact replica of the one he wears to Wine Spectator Grand Awards!) reminds the kids, they’re major advertisers! “It’s a Small Lot World” is fun for all ages, but don’t let that catchy jingle get caught in your brain for the rest of the day! Mommy and Daddy are drunk in the tasting room, and even Certified Sensitive® can make Daddy belligerent. In 2016, look for the newest FantasyWorld attraction to open. It’s “Alice in Wonderland!” Ride magic earthworms as you follow Alice Feiring down the Rabbit Hole of Self-Delusion, dine with her at the Tea Party and Drink the Kool-Aid table with the Mad Hatter Randall Grahm and the March Hairless Terry Theise! Oh, the fun you’ll have!
We know that the great wines of today are Natural, Authentic, Real and Certified Sensitive®, but what will the future bring? We know that orange wines are the best wines, that sulfites cause brain cancer, and indigenous yeast have the highest yeast IQ’s. So what’s next? You’ll get a peek at the future as you tour AuthenticLand’s “Winery of Tomorrow!” Do you love those skin contact “orange” white wines? In the future, Natural Winemakers will make white wine using only the skins! Yes, peeling each Torrontes grape by hand is hard work, but it’s an ancient tradition passed down from Roman prostitutes—who are replaced in the future by wine bloggers. Then the skins are crushed, left unattended while the winemaker is serviced by the wine bloggers (a tradition handed down from today), and when fermentation is done, the resulting wine best expresses its site—it’s really brown and smells like cellar rat butt. And it’s got hardly any alcohol at all! Can’t wait! We don’t want to give all its secrets away, you’ll have to visit AuthenticLand for that, but also look in the “Winery of Tomorrow” for grapes harvested by mouth (“Hands off” is our motto!), wines aged in cactus (climate change will have made oak forests extinct), and corks that say “Shit!” when you put the corkscrew in.
FrontierWorld is all about nostalgia, about the long lost days of winemaking, when wine was intentionally, if wrongheadedly, made to taste good. Your and your family should spend a few minutes in “Great Moments with Mr. Mondavi.” A lifelike robot, think James Laube, that is a perfect rendition of Robert Mondavi talks about his love of fine wine, his love of Napa Valley, and his life dedicated to making wine part of everyday gracious living. It’s pathetic. We know now that the crap Mondavi spent his life promoting isn’t real wine, isn’t authentic wine, that it’s for indiscriminate suckers, and you leave feeling sorry for this California pioneering giant. What an idiot! Fun for the whole family. Spoiler alert! That’s a dummy of Fred Franzia in the background flippin’ ol’ Bob the bird! You and the kids will love FrontierWorld. Mom and Dad, don’t miss the old-fashioned tasting room where you can sample old favorites from the past like Mateus, Blue Nun, Mouton-Cadet, Green Hungarian, and Wente Brothers Blanc de Blancs! Then go back to The Linoleum Estate™ tasting room and, bingo, now the wines taste good!
There’s something for everyone at AuthenticLand. As we always say here at Splooge Estate and The Linoleum Project™, “If it’s taste you’re after, you’re in the wrong place.”
After 19 years as a Sommelier in Los Angeles, twice named Sommelier of the Year by the Southern California Restaurant Writers' Association, I moved to Sonoma County to explore the other aspects of the wine business. I've spent, OK wasted, 35 years learning about and teaching about and swallowing wine. I am also a judge at the Sonoma Harvest Fair, San Francisco Chronicle Wine Competition and the San Francisco International Wine Competition--so I can spit like a rabid llama. I know more about wine than David Sedaris and I'm funnier than James Laube. Stay tuned for an informed but jaded view of everything wine and everything else.
What the Critics Are Saying About HoseMaster of Wine
"If you want a great hoot and howl moment or two...go read the HoseMaster's year-end reflections...that guy is without a doubt the funniest SOB in the blog-world...and thank him for having the brains and balls to target his laser of laughter on anybody...HoseMaster for President...HoseMaster for Blogger of the Year...although he would be the first to say the bar is so damn low for that award, he should win it every year..." --Robert Parker
"...With sometimes crude analogies and occasional droppings of f-bombs, Washam cleverly uses satire to expose the underbelly of the wine business. It's often hilarious stuff as long as you're not the one being lampooned. Washam takes no prisoners in skewering all that is silly, stupid, frustrating and pretentious about wine, and his favorite targets are other bloggers and writers. No one is immune."
--Linda Murphy in "Vineyard and Winery Management"
"No one is immune from California sommelier and wine judge Ron Washam's skewering. He polishes that skewer with boundless enthusiasm and acuity." --JancisRobinson.com
"As serious as the world of wine is, it does allow time for humor. Each Monday and Thursday, Ron Washam customarily posts a commentary on his needling wine blog HoseMaster of Wine. Washam, a former sommelier and comedy writer – he might say they are closely related – is the most opinionated, humorous and ribald observer in the wine world. His body of work is irreverent and remorseless. It’s almost always satire and parody, though he occasionally drifts into straight commentary, sometimes even with tasting notes. This past year, one of his posts was named the best of the year in the Wine Blog Awards. His success has spawned several imitations, which in their awkwardness show just how difficult satire is."
--Mike Dunne, Sacramento Bee
Read more here: http://www.sacbee.com/2014/01/21/6089630/dunne-on-wine-wine-blogs-and-bloggers.html#storylink=cpy
"Please let this guy write the scripts for Saturday Night Live which has gotten so lame...his newest "wisdom" is worth an Emmy....I wonder if he is the genius behind all those Hitler/Parker,etc. clips? No one else is remotely as funny or as talented.And the wine world sure needs someone to poke fun at all the nonsense and phoney/baloney unsufferable crap out there."
"Washam uses his own blog, HoseMaster of Wine, to skewer the industry in general and wine blogs in particular. If your mouse scoots to your browser's close box while reading a wine blog, Washam may be the blogger for you."
--San Francisco Chronicle
"Ron Washam, former sommelier, is easily the most bitingly funny blogger/wine writer that we have ever come across. He is an equal opportunity crusader who pillories big wineries and amateur bloggers alike, as well as everything and everyone in between...One needs a sense of humor and a tolerance for earthiness to enjoy reading The Hosemaster. We must have both because this guy deserves a wider audience, in our humble opinion." --Connoisseurs' Guide to California Wine
"In my opinion, and that of many others, his blog is one of the best. And in terms of satirical or parodic wine blogs, it has no peer. Ron’s alert eye catches every pretense and skewers it with laugh out loud mercilessness."
"This site should carry a warning label. It's sort of a Dave Barry/George Carlin approach to wine. The Hosemaster (real name Ron Washam) skewers fellow bloggers and industry savants with glee, while offering hilarious wine guides such as his Honest Guide to Grapes..."
--Paul Gregutt, Seattle Times
"Washam is a skilled wine judge (I have judged with him) who is willing to judge wine double blind, in public. To my knowledge, Parker does not do this and never has. So Ron's credentials are in place, and so is his sense of the absurd."
--Dan Berger, VintageExperiences
"...I consider Ron a very talented writer and I’ve long been an admirer of his scathing wit..."
"And if any free sites think they can conquer the world, there’s always the Hosemaster to take ‘em down a notch."
--Tyler Colman "Dr. Vino"
"Those of you who know Ron either love or hate him, because he throws jabs like a punch drunk boxer, and we’re all in the firing line. He’ll throw them if he hates you, and he’ll throw them if he loves you. He’s a satirist of exceptional quality."
--Jo Diaz "Juicy Tales by Jo Diaz"
"I must say you are an idiot. I've never liked you. I have no idea why people find you funny."
--Reign of Terroir
Robert (Joseph) was/is funny unlike HoseMaster who wasn't/isn't.