|HoseMaster of Wine's™ Cabinet of Curiosities
OK, sorry, all that preaching just to introduce the newest thing in the wine business that I, personally, am really excited about. Phrenology!
Rudolf Steiner? Aren’t we just a little sick of that wacky Austrian? Steiner didn’t even drink wine; though, when you think about it, that’s probably smart when your national variety is Grüner Veltliner. I’d rather stuff cowshit in horns, too. Steiner is out, my friends, and Franz Joseph Gall is in. Gall originated phrenology, so among people who make shit up, he has few peers. Phrenology was the 100 Point Scale of its day. Yet another triumph of subjectivity over objectivity. It seems right, so it must be right. Only recently have wine experts realized that you can’t even spell “phrenology” without “enology.” Oh, maybe those were spelling experts. Either way, I can’t think of more conclusive proof that it works.
After becoming certified biodynamic by the Demeter Association, vintner Gio Desic determined that, frankly, his wines weren’t that good. He had a fantastic vineyard in the best part of Fruili, so he knew it wasn’t the climate. He spared no expense on the finest barrels, even bringing in an albino to burn sage in every new barrel in order to rid the barrel of evil spirits, like bourbon, and provide much needed jobs for albinos. And then it hit him. His winemaker, Alberto V. Ofive, had a very unattractive and misshapen skull. Desic knew that the shape of a human’s head, in the hands of a trained phrenologist, reveals nearly everything about the person’s personality, her strengths and weaknesses, not to mention the shape of mom’s birth canal. Gio’s father had been a gondolier in a famous birth canal, so he was familiar with the concept.
Desic decided to hire world-renowned phrenologist Sarah Bellum to take the measure of Alberto V. Ofive’s skull. “Just as grapes need to show phenolic ripeness,” Bellum told Gio Desic, “so do humans need to show phrenolic ripeness.” It made inarguable sense.
Sarah Bellum spent hours taking measurements of Alberto V. Ofive’s head. Placing her calipers carefully and meticulously around the winemaker’s skull, she took notes on the various “Organs” on his skull, the bumps and depressions giving her insight into his suitability as a winemaker for biodynamic wines. A picture began to emerge.
“His Organ of Sustainability isn’t prominent enough,” she told Gio Desic. “And there’s a very large protrusion on his Organ of Davis, which indicates he’s read too many winemaking textbooks. There’s a significant bump on his Organ of Self-Esteem, but that’s very common in winemakers. And I was impressed with his engorged Organ of Chapoutier, but that’s another story.”
Gio Desic, after Sarah Bellum’s assessment, was forced to fire Alberto V. Ofive. As Bellum predicted when she gave the big thumbs up to his next hire, Angelina Joly, daughter of the famous proprietor of Coulée de Serrant and Jon Voight (long story), the wines at Gio Desic’s estate now garner scores in the high 90’s from every major wine critic, as well as Jeb Dunnuck.
Sarah Bellum is the first phrenologist to make her mark in the wine world, but she won’t be the last. Already, wine writers like Alice Feiring are praising her work. “Great wines are as much about the winemaker as they are about the climate and soil,” Feiring has said. “Genuine natural wines are made by winemakers with the right bumps on the right Organs of the Skull. Close inspection of winemaker’s Organs is critical to appreciating wine." I think anyone with any common sense would agree with that.